Ever since I was young, I’ve always been intrigued by logos. To me, logos are an abstracted representation of an idea that a company/business/person chooses to share with the world.
Some people think logo design is an “easy” task. You choose a couple shapes and make some kinda aesthetically pleasing vector shape that has a couple characters to define your name. In the current digital age where you can create your own custom logo in a matter of minutes via some sort of app can really be unsettling to someone like myself. Someone who chose to go to design school, to spend sleepless nights drafting and drawing ideas by hands, pencil, and paper. In a short glimpse of it all, it makes me question whether all my education was worth it in the end when a software full of algorithms could give someone the feeling of instant gratification knowing that their desired product is available at their fingertips.
Then I had a another sleepless night some odd weeks ago, and I started drafting again on a few sheets of crinkled vellum. I wanted my blog logo to MEAN something. As a musician composes lyrics that tie to a personal moment, my logo..I believed.. would tie to my personal identity. Here’s the shorthand version of my thought process as my logo began to “take shape.”
- WHAT DO I LOVE?
When I thought of this question, it was simple. I love stories; stories of people and their own personal triumphs. Stories are what connects us as human beings and me in my weird mind always remembered the shape of a plot diagram. I’ve learned about this diagram since the 5th grade and something that will always be in my intellectual arsenal until the day I die.
- WHO AM I?
From the day we are born, we are given a name and for the rest of our lives, our name is what identifies us. Although some people go through the process of completely changing their name, I’ve been quite fond of my name. My blog initials are IKR, and that’s what determined the shape of my logo. In addition, I love the shape of a square. I think that’s why Instagram appeals to me so much. Everything in perfect symmetry! Just call me Monica Geller….
- EDIT, EDIT, EDIT
With these two factors affecting the constructs of my logo design, I began to draw up a numerous amount of scenarios. Played with negative/positive space, line widths/angles, and typography variability. I’m still on the hunt for a perfect font to complement my logo… but Neou will work for now.
- THE END RESULT
In design, when you’ve come up with so many iterations to convey your idea, in the end you have to just stick to your guns. This is what I came up with. Simple yet effective in representing my blog and who I am.. no unnecessary arrows, circles, and X’s here. Just me in a nutshell.
I know this post is way different than my normal posts about music and food, but it has been irking me for awhile that I haven’t had an entry in my “Design” category on my blog and I figured this post would give way to new ideas and new thoughts as I begin 2016 as curious as ever.